We design our own original apparel and sell it online through our Shopify storefront. Products are made to order through print-on-demand manufacturing partners, and we run our marketing in-house — primarily across social channels — supported by a small internal automation tool built and operated by our team.
Parijaat is an independent, owner-operated apparel brand selling direct to consumers. We create original apparel designs built around modern, romantic milestone themes — from newlywed and “wife era” moments to everyday celebration — with room to extend into adjacent lifestyle lines over time. Our storefront runs on Shopify; while we finalize our public catalog it is in a private pre-launch phase, and this site serves as our company website.
Our products are manufactured on demand through established print-on-demand partners, so each item is produced after a customer orders it and we hold no speculative inventory. Everything we run — the brand, the store, the designs, the ad accounts, and the software that supports them — belongs to and is operated by our own team. We do not provide services, software, or advertising management to clients or any third party.
Our revenue comes from one place: selling our own apparel directly to consumers through our online store.
Original apparel designs around romantic, milestone themes (such as newlywed and “wife era”), refreshed on an ongoing basis.
Produced on demand through vetted print-on-demand manufacturing partners with US-based fulfillment — made per order, with no held inventory.
Customers discover us mainly through visual, social-first channels — TikTok and Pinterest (organic and paid) and Meta — with search and shopping campaigns, including Google Ads, as a secondary channel.
Day-to-day operations (catalog, content, support, finance, and advertising budgets) are handled by our internal team with the help of an in-house automation tool, the Parijaat Operations Engine.
Our internal tool — the Parijaat Operations Engine — includes an advertising module that uses the Google Ads API for two narrow, internal jobs on our own advertiser account(s), under our own manager account:
One scheduled job per night retrieves a campaign-level performance report for the trailing 24 hours (campaign, status, cost, conversion value, and current daily budget). The figures feed an internal daily operations summary used to plan the next day’s budget allocation.
After the nightly report, the tool may make small adjustments to a campaign’s daily budget. Every change passes a deterministic guardrail in application code: budgets are clamped to configured floor and ceiling values and to a maximum percentage change per day. As a protective action, the tool can pause a campaign when spend anomalies are detected. Campaign creation and activation remain manual decisions made by our team.
Parijaat — developer & compliance contact: pari@parijaat.co
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